When young people come to look at an apartment community, they don't just analyze the way the apartments look and where they are located. They also consider the services the apartment community offers. Young residents often have busy lives with many work, family, social, and academic obligations, and they love services that make their lives easier. If you want to attract more of these youthful renters to your apartment community, here are a few services you should consider offering:
A Coffee Drive-Through
When rushing out the door to work in the morning, many people don't want to bother brewing a pot of coffee. Yet, waiting in line at a busy chain drive-through can take just as long. You can make residents' lives a lot easier by offering a coffee drive-through for residents only. The drive-through only has to be open for a few hours in the morning when residents are leaving for work. You only have to offer coffee and tea, though offering some basic breakfast items like bagels and donuts is even better.
Allow residents to add coffee service to their rent price so they don't have to worry about paying as they pull through the drive through; serving them coffee will only take seconds. For example, you could add $30 to the rent for residents who want a cup of coffee each morning, or $60 for residents who want daily coffee and a donut.
Dry Cleaning Pickup
Most young people in professional jobs have at least some clothing that needs to be dry cleaned. Dropping it off and picking it up is pretty time-consuming, so offer to do this for your residents. Have an employee go around and pick up all the dry cleaning on a certain evening (for instance, Wednesday night) and then go around and drop it back off a few days later. Add the cost of dry cleaning to the monthly rent bill for residents who choose to make use of this service.
If you allow pets in your community, make things easier for residents who travel by providing pet sitting for residents while they're away. You can have an employee drop by two or three times per day to feed the pets, play with them, and take them for walks. This way, residents don't have to worry about finding a pet sitter or taking their pets to the kennel. Your employees who do the pet sitting can take care of a large number of pets at the same time, since they'll all live right within the community. Click here to learn more about property management.