Appeal To Them And They Will Rent: 3 Traits Of The Pet-Loving Millennial Resident
Savvy rental-property owners know that 76% of millennials own pets. Apartment-building owners have installed dog parks and grooming stations in their complexes to attract the largest share of this rental demographic. But, according to the above info-graphic, there are 3 other qualities millennials look for in their living environments.
To recruit and retain pet-owning millennials, step up your game with amenities that appeal to the following millennial traits:
1) The Need To Feel Secure.
The same number of millennials who are pet owners, as shown in the graph above, want safe neighborhood streets and a feeling of security. If you offer features geared toward pet safety, they'll be impressed.
Enclosed balconies that are pet safe may be one extra feature you offer. They allow cats and dogs to get fresh air without the risk of falling from a high floor.
A desire for safety also means millennials want their pets to be healthy and to feel safe and secure. Special apartments for cat lovers might have hidden "cat closets" with room for a cat box and supplies. Or they may have built-in scratching posts and shelves for cat naps. These extras keep cats active and healthy.
Select a percentage of units to upgrade to accommodate pets. You can charge extra for the additional amenities and millennials won't mind.
2) The Demand For Convenience.
Millennials don't write checks or make phone calls. They pay with their phones and they text a lot. They adore convenience. Use this as a way to bring them into your leasing office.
Make an agreement with a local veterinarian to come onsite on a scheduled basis to administer pet immunizations, flea treatments and de-wormers to pets.
Pre-screen dog walkers and dog sitters for your property owners who work long hours. Have a list of important numbers available on site and on your web site, including contact information for local vets, dog parks, pet stores and other pet-related businesses and services.
3) The Sense of Community.
Millennials want to be part of their communities. They don't want to be merely residents; they want to be neighbors who give back.
Arrange outings for pet lovers like nature hikes, barbecues and singles mixers. Set up obedience classes, agility contests and pet costume contests.
Organize building-wide fundraisers for local animal rescue groups and other non-profits that help spay and neuter pets.
Have a dedicated presence when it comes to your animal-loving millennials. Regular texts, e-mails and posts on your website will keep residents informed of all the activities and amenities you're adding. You can also use social media to remind owners of upcoming events and to communicate new rules and expectations. For reliable property management, contact professionals such as MGR Property Management Inc.